Fashion News: Sarah Jessica Parker shuts down namesake shoe line

According to a statement from the “And Just Like That” star’s namesake brand, obtained this afternoon by FN and WWD, The SJP by Sarah Jessica Parker collection is closing this fall.

“After 10 colorful years, SJP by Sarah Jessica Parker has made the difficult decision to close its doors this fall,” said the statement from the brand. “The SJP Collection team expresses enormous gratitude to all of their loyal customers and supporters, as well as all those they’ve worked alongside.”

The move comes a decade after Parker partnered with the late George Malkemus to realize a longtime dream of being a creative force in the industry she revolutionized during her “Sex and the City” days — when the actress helped turn Manolo Blahnik, Christian Louboutin and Jimmy Choo into household names.

The label’s closing underscores the obstacles that independent footwear businesses are facing amid significant change and challenge roiling the industry. At 10 years old, the brand — which focused on classic styles — outlasted a number of other celebrity shoe ventures and weathered the COVID storm. Still, it faced considerable competition from more established labels and trend-driven brands.

The company’s Bleecker Street flagship store, which debuted in early 2023, will remain open through Aug. 25, and customers can continue to shop online.

Parker had multiple store locations in New York since launching her brand in 2014, including her first flagship on West 54th Street, which opened in 2020, and a South Street Seaport location. The Bleecker Street location was just down the block from her famed character Carrie Bradshaw’s apartment on “Sex and the City,” making it a tourist destination.